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Digital Marketing

Top Digital Marketing Trends of 2022

Experts define digital marketing as promoting products and services on a digital medium using modern and versatile tools. A few digital marketing trends of 2022 can create a competitive advantage when used efficiently. Influencer marketing, video marketing, omnichannel marketing, and others are some of the latest digital marketing trends discussed in detail below.

1. Influencer Marketing

Influencer marketing is the practice of using an influencer’s image and goodwill to promote and advertise a brand’s product or services. Influencers can be individuals or groups with a massive fan following. Here are some of the reasons why influencer marketing has gained momentum in the current business milieu:

  • Persuades audience: Influencers have a loyal fanbase, meaning they can sway the audiences in a jiffy. Many brands opt for influencer marketing to attract a diverse set of audiences to their products.
  • Increases trust: Influencers use social media applications to promote or advertise products or services. Therefore, many brands opt for influencer marketing to increase brand awareness and amplify their social media presence.
  • Supports content strategy: Influencer marketing is best suited for filling the gaps in content marketing strategy.

2. Omnichannel Marketing

Omnichannel marketing is believed to be one of the most effective ways to reach the target audience. It is an approach that stands true to the definition of digital marketing – using different digital mediums to promote, engage, and serve customers. Omnichannel marketing offers a varied set of benefits, which are as follows:

  • Attracting new customers and market segments
  • Engaging customers after sales
  • Increasing trust and loyalty of customers
  • Boosting sales and customer satisfaction
  • Helps understand customer demand and needs

Omnichannel marketing is widely used in retail, entertainment, food service, business, and other industries.

3. Artificial Intelligence

Artificial intelligence (AI) is the process of developing smart computer systems that can perform similar functions to the human brain. Companies can use AI to gauge the needs and demands of their customers. Simultaneously, it can be used to find out patterns in customer buying behaviour, monitor and offer a solution to formulate a marketing strategy.

Moreover, AI applications like machine learning, deep learning, and others can be used for various customer and marketing-related activities – including content creation, ad monitoring, promoting products, interacting with customers, and more. Therefore, as a digital marketing trend, AI is a boon for companies looking to level up their advertising game.

4. Video Marketing

Social media platforms have offered a new space for companies to promote their products or services to their target audience. Video marketing is a potent digital marketing tool popular among businesses trying to increase their customer base. Experts believe that videos are more effective than any other form of content; that’s why many brands are shifting their focus to developing content-rich and enthralling videos to promote their products or services.
Similarly, social media applications like Instagram, YouTube, Facebook, and others have also integrated short-form content into their algorithms, helping brands proliferate to their target audience. Therefore, brands looking to increase their customer base can opt for video marketing as their promotional strategy.

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